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In-Cosmetics Global attracted more than 9,300 attendees to Amsterdam in April. Here’s a look at what they saw.
June 1, 2018
By: TOM BRANNA
Editor
After a 10-year hiatus, In-Cosmetics returned to Amsterdam and, from all accounts, the global cosmetic trade show was welcomed back to The Netherlands with open arms. According to Reed Exhibitions, In-Cosmetics Global attracted more than 9,300 attendees who wandered the 16,634 square-meter show visiting with 655 exhibitors. There was certainly plenty to see, as Happi learned during its visits with several suppliers. Mibelle Biochemistry, for example, rolled out MossCellTec No. 1, which is based on the protonema culture of the moss Physcomitrella patens. According to Mibelle, the active maintains cell nucleus health that is a completely novel anti-aging concept. The cell nucleus contains the cell’s DNA and it is involved in regulating essential cellular processes. Through in-vivo and in-vitro tests, MossCellTec No. 1 protects cell nucleus health markers, stimulates skin barrier markers, protects against damage caused by extreme temperature and humidity conditions, and decreases TEWL. The result is an anti-wrinkle effect on crow’s feet, as well as improved hydration, TEWL and skin color homogeneity despite climatic change, according to the company. Silab, too, used In-Cosmetics Global as a launch pad for its newest active, Ecobiotys, which is rich in biopeptides derived from the yeast Metschnikowia reukaufii, which is obtained from the microbiota of the porcelain flower. When tested at 2.5% in vivo on mature Caucasian skin, Ecobiotys increased skin reflection by 9.5%, fresh complexion by 13%, healthy glow effect by 9.3% and rested eyes by 8.0%, according to the company. Silab calls Ecobiotys a “smart” active ingredient, one capable of restoring the functional performance of the skin’s immune and mechanical barriers, and regulating the ecology of mature skin, acting on the distribution of bacterial communities. Lonza Consumer Product Ingredients rolled out its line of bioactives that help protect skin from pollution, UV light and stress. “We’ve done additional studies with our bioactive functional ingredients,” explained Jeff Rogers, VP-consumer product ingredients, in a statement. “We’ve generated data that substantiates new claims; we continue to innovate in the biofunctional space.” Lonza highlighted three bioactives during In-Cosmetics Global:
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